#96 The TikTok Dealer: Livestreaming Car Negotiations to 1,000s, How dealers can kill on social media, Is the Cybertruck a flop? | George Saliba, Dealer Principal at J&S Mitsubishi
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with George Saliba, Dealer Principal at J&S Mitsubishi where we discuss: why he's livestreaming car buying to thousands, how dealers can kill on social media, is the Cybertruck a flop? and much more.
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Topics:
(00:00:00) - Intro
(00:00:41) - How George and CDG connected
(00:04:26) - Blowing up on social media
(00:05:56) - George’s career and background
(00:15:08) - Social Media approaches
(00:25:51) - What advice would you give dealers to grow on social media?
(00:26:56) - How many cars are you buying now?
(00:31:23) - Do you see dealerships incentiving salespeople to move cars via social?
(00:36:53) - George’s future opportunities
(00:44:04) - Thoughts on the market
(00:51:01) - Closing thoughts
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