#84 Secrets to building the largest Honda store in the U.S., Betting big on small brands, 100% commission pay plans, Why leasing took over Florida, Philanthropist disguised as a car dealer? | Rita Case, CEO of Rick Case Auto Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Rita Case, CEO of Rick Case Automotive where we discuss: Secrets to building the largest Honda store in the U.S., Betting big on small brands, How leasing took over Florida, becoming a philanthropist disguised as a car dealer and much more!

This episode of the Car Dealership Guy Podcast is brought to you by:

Podium - Whether it's providing accurate answers or keeping leads warm with follow-up questions, Podium's AI solution keeps customers engaged throughout their car shopping journey and sounds like a human on the other end. Check out Podium's AI BDC today by texting ‘CDG’ to (706) 710-2303 or visiting them online @ Podium.com.

Foureyes - Foureyes supports sellers with a complementary skillset that elevates their performance. This includes automated lead logging, personalized inventory updates based on shoppers’ interests, and real-time alerts when a prospect is back on your website. Learn more @ Foureyes.io

Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.

Interested in advertising with Car Dealership Guy? Drop us a line here

Interested in being considered as a guest on the podcast? Add your name here

Topics:

(00:00:00) - Intro

(00:02:08) - The Case Duo & Rita’s car background

(00:06:29) - Do you recommend working with your spouse?\

(00:09:50) - How have you reinvented your operations and marketing?

(00:15:29) - What drives your philanthropic nature?

(00:17:56) - Why did you choose these southern markets?

(00:21:29) - How does your Ft. Lauderdale Honda store operate?

(00:30:45) - What’s a day like for GMs at your dealerships?

(00:32:39) - How are the GMs compensated?

(00:36:26) - How are you driving recruitment of talent?

(00:38:17) - Are there any regional trends you’re riding when it comes to affordability?

(00:45:48) - How are you viewing your used car business?

(00:46:57) - What’s exciting to you these days?

(00:48:37) - What’s your outlook for the industry?

Check out Rick Case Automotive here.

Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.