#71 From broke to millionaire Toyota dealer, Selling 1,200 cars on a "slow" month, Trailblazing as a female dealer principal | Julie Herrera, President of IDEA Auto Group

In this episode of the Car Dealership Guy Podcast, I'm speaking with Julie Herrera, President of IDEA Auto Group where we discuss her journey from broke to millionaire Toyota Dealer, How she's able to sell 1,200 cars on a slow month, what it's like to be a trailblazer as a female dealer principal, and much more.

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Topics:

(00:00:00) - Intro

(00:01:58) - Julie’s background and career

(00:09:00) - What it was like being a woman in auto sales back in the 90’s

(00:11:37) - Becoming a GM

(00:15:24) - How do you actually open a dealership?

(00:21:20) - What are you doing today that’s ahead of the curve?

(00:24:52) - Advice for aspiring dealer principals

(00:28:43) - Saying the quiet part out loud

(00:31:04) - Does doing what you do come at the expense of family?

(00:34:20) - What are you seeing in the market today?

(00:36:55) - What's your outlook for the remainder of 2024?

(00:40:07) - How did you come up with the branding for your dealership?

(00:42:47) - What’s your personal mission for the industry?

(00:45:42) - What’s next for you?

Check out IDEA Auto Group here.

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