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Jan. 25, 2024

#53 Solving the aging used car bubble, Saving dealers $48M with accurate appraisals, From porter to General Manager in 6 years | Brian Kramer, EVP of Cars Commerce

#53 Solving the aging used car bubble, Saving dealers $48M with accurate appraisals, From porter to General Manager in 6 years | Brian Kramer, EVP of Cars Commerce

In this episode, I'm speaking with Brian Kramer, EVP of Cars Commerce


This episode is brought to you by:


Valvoline - Valvoline can help drive your service department by streamlining operations and increasing revenue with hands-on technician and sales advisor training, state-of-the-art service lane technology, and a robust preventive maintenance chemical program. They even have programs to help you sell more cars and increase trade-ins! Learn more @ https://partner.valvolineglobal.com/dealership


Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at carscommerce.inc


Interested in advertising with CarDealershipGuy? Drop us a line here


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Topics:

(00:00:00) - Intro

(00:01:47) - Brian’s career in auto: Lot Porter to GM

(00:10:00) - Launching the VR Car buying experience

(00:14:46) - Making the jump to evangelize Accu-Trade

(00:19:05) - How is this tool different from legacy options?

(00:22:13) - What are the biggest changes we will see in used cars over the next year?

(00:27:41) - Is the trade-in process broken?

(00:33:45) - Consumer’s ability to appraise a vehicle

(00:37:23) - Does it matter where a car comes from when appraising?

(00:40:19) - What’s your hope for the evolution of the used car business?


Check out Cars Commerce here.

Connect with Brian on LinkedIn and check out his YouTube channel.


Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)


This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.