#135 Taking a 100-Year-Old Dealer Group to New Heights—Risks, Challenges, and Future Vision | Liza Borches, CEO of Carter Myers Automotive

Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Liza Borches, CEO of Carter Myers Automotive. We dive into the bold risks that have shaped her century-old dealership group, her innovative approach to empowering employees with partial ownership, her biggest wins, regrets, and much more.

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Topics:

(00:00:00) - Intro

(00:02:56) - Liza’s background and career

(00:13:03) - How have you changed operating principles?

(00:16:31) - Offering equity to GMs

(00:21:00) - What is your ESOP comprised of?

(00:22:49) - What has your growth trajectory looked like?

(00:28:22) - What mistakes have you made along the way?

(00:33:20) - What are the core competencies at your stores?

(00:35:32) - centralized vs. decentralized