#124 How to turn around a failing dealership, Becoming a top 5 Kia Dealer in the US, Testing his sales team on-air!

#124 How to turn around a failing dealership, Becoming a top 5 Kia Dealer in the US, Testing his sales team on-air! | Raul Gomila, GM/Partner of City Kia

Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Raul Gomila, GM/Partner of City Kia, to reveal how he turned a dealership losing $1M a year into a top performer. We dive into the strategies that made him a top 5 Kia dealer in the country, pressure-test his BDC team live, and much more.

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Topics:

(00:00:00) - Intro

(00:02:41) - Raul’s background and career

(00:15:08) - Dealership Culture and operations

(00:32:24) - Recon Centers

(00:36:54) - The impact of the Hispanic community

(00:42:59) - How do you approach social media?

(00:49:41) - Thoughts on the Florida market

(00:54:03) - Advice and comments for Kia

(00:58:03) - Closing thoughts